Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

Elena's articles

Automation inspiration
Automate your meetings
With Zapier's automated workflows, you can automate most of the tasks involved in scheduling, confirming, and following up on meetings.
By Elena Alston

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3 min read
Automation inspiration
Optimize your ads with automation
Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.
By Elena Alston

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3 min read
Zapier feature guides
Zapier AI Actions + GPTs: Create custom versions of ChatGPT
OpenAI's GPTs are customized versions of ChatGPT that anyone can tailor for specific tasks and actions—including Zapier's AI Actions.
By Elena Alston

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0 min read
Automation inspiration
Why pairing AI with automation will change how you work
Connecting your AI tools to the rest of your tech stack doesn't just knock out the tasks that eat into your day. It also helps you scale your business, work faster, and focus on the work that actually has an impact.
By Elena Alston

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5 min read

Most recent articles

Automate your work with Zapier

More from Elena

Automation inspiration

How to automate OpenAI

With OpenAI and Zapier, you can use automated workflows—called Zaps—to deliver real value across marketing, customer support, and even product management.

By Elena Alston

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5 min read

Zapier feature guides

How to create a custom AI chatbot with Zapier Chatbots

Zapier Interfaces gives you the ability to create custom web pages and apps that can also pull in the power of GPT via a chatbot component. Learn how to create your own.

By Elena Alston

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13 min read