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Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

Elena Alston

Elena's articles

Most recent articles

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More from Elena

Customer stories

How Taylor & Hart uses automation to put the magic back in engagement rings

Taylor & Hart's business idea was as unique as their designs, but without automation, they couldn't scale. 

By Elena Alston

4 min read

A purple Google Forms app icon and a green Google Sheets icon on an orange background with a dark orange dotted line connecting the two icons.

Zapier tutorials

Google Forms to Google Sheets: How to automatically update inventory

Update your stock quantity the moment something changes with this automated workflow.

By Elena Alston

4 min read

Automation inspiration

Easily add YouCanBook.Me contacts to your CRM

YouCanBook.Me lets you only share the times you want with your customers through your booking page—so they can schedule appointments with you that go straight to your calendar.

By Elena Alston

2 min read

App of the day

123 Form Builder: App spotlight

This online form builder lets you easily build lead gen forms, quizzes, surveys, and more so you can collect the data you need to take action. 

By Elena Alston

2 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'