Mailchimp
When this happens...
WooCommerceNew Order
Then do this...
MailchimpAdd/Update Subscriber

Rather than waiting for a one-time import of customers into MailChimp, use Zapier to start automatically adding customers to your list whenever you receive a new order. Once you set up this WooCommerce-MailChimp integration, customers of new orders from that point forward are individually added as subscribers.

Note: This Zapier integration doesn't import customers from previous orders into MailChimp—only customers from new orders after you've set it up.

How It Works

  1. A new order is created in WooCommerce
  2. Zapier adds that customer to a MailChimp list as a subscriber

What You Need

  • WooCommerce account
  • MailChimp account

Why Zapier?

Free

Get started for free—14 day trial of premium features and apps.

Easy

No coding required—automate any of 1,500+ apps in minutes.

Secure

Enterprise-level security—connect mission-critical apps.

It's easy to connect Mailchimp + WooCommerce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Subscriber

Triggers when a new subscriber is added to an audience.

Add/Update Subscriber

Add a new subscriber to an audience of your choosing. Can be used to update an existing subscriber too.

Updated Subscriber

Triggers when a subscriber is added or updated in an audience.

Unsubscribe Email

Unsubscribe an email address from an audience of your choosing.

New Campaign

Triggers when a new campaign is created or sent.

Send Campaign

Sends a campaign draft. PLEASE NOTE: This action sends an email to everyone signed up to the Campaign. Are you trying to send an email to just one person? Set up an Automation within MailChimp and assign the welcome email to a tag. Then assign that tag to your customer with the Add Subscriber To Tag Action.

New Order

(With Line Item Support) Triggers when a WooCommerce order is paid for.

Create Campaign

Creates a campaign draft.

New Customer

Triggers if a customer chooses to register for an account. This can happen during the checkout process, or via the My Account page.

Add Subscriber to Tag

Add an email address to a tag within an audience. Note: the email address must already be subscribed to the audience, or this will fail.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Learn More

WooCommerce is the eCommerce platform for WordPress. This connection requires a paid extension.

See WooCommerce Integrations