When this happens...
HubSpotNew Contact in List
Then do this...
AskNicelyAdd Survey Participant

Sending AskNicely NPS surveys at specific times in your customer lifecycle gives you measurable insight into how your customer base are feeling. Keeping an accurate gauge on how likely customers are to recommend you to a friend tells you how much business is likely to come from word of mouth referral and also how likely customers are to stay. By using this integration to send to HubSpot contacts as they are added to a chosen list, you can build whatever logic you need to send the survey within HubSpot and simply use the add to list step in a workflow to have Zapier send the survey.

Note: This flow will run every time a contact is added to the chosen list

How this HubSpot-AskNicely integration works

  1. A contact is added to your chosen list in HubSpot
  2. Zapier sends an AskNicely survey to the contact

Apps involved

  • HubSpot
  • AskNicely

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect AskNicely + HubSpot and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Response

Triggers when a customer responds with a score or comment.

Add Survey Participant

Add a new survey participant.

New Contact in List

Triggers when a contact is added to the specified list. (Marketing Hub Starter plans and above)

Create or Update Contact

Creates a new contact or updates an existing contact based on email address.

New Form Submission

Triggers when a form is submitted.

Create Form Submission

Creates a new submission for a selected form.

New Contact

Triggers when a new contact is created.

Add Contact to List

Adds a contact to a specific static list. (Marketing Hub Starter plans and above)

New COS Blog Article

Triggers when a new article is added to your COS blog.

Add Person

Add a person to AskNicely.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

AskNicely is a simple way to measure and improve customer happiness using the Net Promoter Score® (NPS) framework.

Learn More

HubSpot is your all-in-one stop for all of your marketing software needs.

See HubSpot Integrations