Events and Webinars

On LinkedIn, every GTM team looks AI-native. Inside most of them it's messier. A renewal workflow that sort of works. A sales coaching tool nobody uses consistently. A few real wins surrounded by experiments that quietly decay. Pressure from an exec team asking for ROI you can't quite prove yet.

You've seen the frameworks. You don't need another one.

What you need is to see what an actual team built.

Zapier's GTM AI Innovation and Revenue Engineering teams have spent the past two years embedding AI into their go-to-market infrastructure. They’ve built  actual workflows driving renewals, pipeline, sales coaching, and outbound. Some of it is genuinely working. Some of it broke. Some of it they're still figuring out.

Lindsay Rothlisberger, who leads GTM AI Innovation at Zapier, and Sara Bonnanno, the GTM Engineer who has personally built and run many of the production workflows, are going to walk through all of it live.

Join Lindsay, Sara, and Ryan Anderson for an open-playbook session covering how Zapier moved from scattered AI experiments to embedded, production-grade GTM workflows — and what's still on the to-do list.

This session is for senior GTM, Revenue Ops, and Operations leaders at companies actively seeking and scaling AI-powered processes with tangible impact. 

Save your seat. Recording shared with registrants.

"Until now, what AI actually does inside companies has been a guess. We stopped guessing and read it straight from the workflows our top customers are running on Zapier."
— Andre Vanier, Head of Orchestration Strategy, Zapier

On LinkedIn, every company looks AI-native. Inside most of them it's quieter. A few real wins, a lot of stalled pilots, and no clear picture of what's actually working. Every leader is being asked the same question: how do we get AI actually working in practice?

Most answers come from surveys and self-reported maturity scores. Those are just guesses dressed up as data.

Zapier's AI Workflow Index takes a different route. It's a census of every durable AI workflow running in production across 375 of the mid-market and enterprise companies furthest along with AI. It's read straight from the usage patterns. For the first time, we're opening the box on what leading orgs are actually doing with AI.

And beneath thousands of individual use cases, the same shape shows up everywhere: AI plays four roles at work.

But knowing what AI does is only half the story. Most organizations still stall. Rebecca Hinds, who leads Glean's Work AI Institute, studies exactly that: why individual AI wins so rarely add up at the org level (what she calls "coordination neglect"), and the hidden tax of "botsitting" the AI to make it usable.

Join Andre Vanier (Zapier) and Rebecca Hinds (Glean's Work AI Institute), hosted by Ryan Anderson, for a live walkthrough of the data + a candid look at what it takes to make it stick.

You'll walk away with a clear framework for where AI belongs, what to build next, and how to get those wins to actually land across your teams.

This session is for executives and functional leaders shaping their organization's AI strategy, along with the teams building and operating AI workflows.

Save your seat. Recording shared with registrants.