Google Ads + Snowflake

Update contacts in Google Ads when new or updated rows occur in Snowflake

Whenever there's a newly updated or added row in Snowflake, this workflow takes immediate action. It updates your Google Ads customer list in real time, keeping it up-to-date with the latest contact data. This results in efficient management of your digital marketing endeavors and fosters seamless interaction with potential clients. This smooth operation significantly bolsters your online ad strategy.

When this happens...
New or Updated Row
Triggers when a row is either created or updated.
TriggerPolling
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Add Contact to Customer List With Email
Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
ActionWrite

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Supported triggers and actions

- The table to look for new columns on.Required
Trigger
Polling
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New Table
Triggers when a new table is created.
Trigger
Polling
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- TableRequired
- Columns to Return
- Updated Date ColumnRequired
- Primary Key
Trigger
Polling
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- Disclaimer
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
Action
Write
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
- Column NameRequired
Action
Write

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
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- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write

- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

- SQL StatementRequired
- Primary Key
Trigger
Polling
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New View
Triggers when a new view is created (from yesterday onwards).
Trigger
Polling
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- TableRequired
- Column NameRequired
Action
Write
- SQL StatementRequired
Action
Write
- TableRequired
- Column Name
- Where ClauseRequired
Action
Search
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more