Google Ads + Snowflake

Add new or updated rows from Snowflake to Google Ads as contacts on your customer list

Keep your Google Ads customer list up-to-date with this Snowflake-Google Ads integration. When there's a new or updated row in Snowflake, this workflow promptly adds that contact to your Google Ads customer list. It helps streamline your ad targeting process, ensuring every change in your database is reflected in your marketing tactics, enhancing your campaign efficiency.

When this happens...
New or Updated Row
Triggers when a row is either created or updated.
TriggerPolling
automatically do this!
Add Contact to Customer List
Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.
ActionWrite

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Supported triggers and actions

- The table to look for new columns on.Required
Trigger
Polling
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New Table
Triggers when a new table is created.
Trigger
Polling
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- TableRequired
- Columns to Return
- Updated Date ColumnRequired
- Primary Key
Trigger
Polling
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- Disclaimer
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
Action
Write
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
- Column NameRequired
Action
Write

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write

- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

- SQL StatementRequired
- Primary Key
Trigger
Polling
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New View
Triggers when a new view is created (from yesterday onwards).
Trigger
Polling
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- TableRequired
- Column NameRequired
Action
Write
- SQL StatementRequired
Action
Write
- TableRequired
- Column Name
- Where ClauseRequired
Action
Search
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn more