Google Ads + Snowflake

Send offline conversions in Google Ads for new or updated rows in Snowflake

When there's a new or updated row in your Snowflake data, you want to ensure your Google Ads reflect these changes promptly. This workflow streamlines the process, promptly sending offline conversion data to Google Ads whenever your Snowflake data changes. This not only maintains your ad relevance but indeed boosts your ad performance too.

When this happens...
New or Updated Row
Triggers when a row is either created or updated.
TriggerPolling
automatically do this!
Send Offline Conversion
Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.
ActionWrite

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Supported triggers and actions

- The table to look for new columns on.Required
Trigger
Polling
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New Table
Triggers when a new table is created.
Trigger
Polling
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- TableRequired
- Columns to Return
- Updated Date ColumnRequired
- Primary Key
Trigger
Polling
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- Disclaimer
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
Action
Write
- TableRequired
- Primary Key ColumnRequired
- Primary Key ValuesRequired
- Column NameRequired
Action
Write

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Polling
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- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write

- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
Action
Search

- SQL StatementRequired
- Primary Key
Trigger
Polling
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New View
Triggers when a new view is created (from yesterday onwards).
Trigger
Polling
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- TableRequired
- Column NameRequired
Action
Write
- SQL StatementRequired
Action
Write
- TableRequired
- Column Name
- Where ClauseRequired
Action
Search
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

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