New App: Empower Email Outreach and Lead Nurturing with Automated Follow-ups from Woodpecker

Jose Proenca
Jose Proenca / January 24, 2017

To grow fast, you need to focus on building relations with prospects who match your ideal customer profile.

With Woodpecker you can scale outreach without sacrificing a
personal touch. Cold emails can be automated to your prospects at the most appropriate time, and you can set up follow-ups after any amount of time so you don't have to chase them down yourself. If someone replies, you'll know, and can take action.

Opens and clicks for your customized emails are tracked for you, and everything can be securely tied to your existing mailbox, giving you the control you need without sacrificing an intimate connection.

Thanks to the integration with Zapier, you can easily integrate
Woodpecker into your current sales workflow. Add it up to your CRM and
keep your deals' statuses always up to date. Connect it with your list
building tools to import new prospects automatically to your cold email
campaigns. Fit it into your inbound lead nurturing system to communicate
more personally with hot leads.

How Woodpecker Works With Zapier

Triggers (Instant)

  • Prospect Interested: Triggers when you mark a prospect who replied as INTERESTED.
  • Prospect Maybe Later: Triggers when you mark a prospect who replied as MAYBE LATER.
  • Email Opened INSTANT: Triggers when a prospect opens your email for the first time.
  • Prospect Autoreplied: Triggers when you get an autoresponder from a prospect, or when you manually mark a prospect as AUTOREPLIED.
  • Prospect Invalid: Triggers when a prospect’s email address format is correct but such a mailbox does not exist on an external server. This check takes place when Woodpecker tries to send an email to this prospect. Status gets changed to INVALID in Woodpecker.
  • Prospect Replied: Triggers when a prospect replies to your email or is manually marked as REPLIED in Woodpecker.
  • Prospect Bounced: Triggers when a prospect’s email address bounces your message and the prospect status gets changed to BOUNCED in Woodpecker.
  • Follow-up After Autoreply: Triggers when you set a date for resuming follow-ups after you got an autoreply from a prospect.
  • Link Clicked: Triggers when a prospect clicks on a link in your email.
  • Prospect Not Interested: Triggers when you mark a prospect who replied as NOT INTERESTED.


  • Create/Update Prospect In Campaign: Adds a new prospect or updates existing prospect's data in a chosen campaign.
  • Stop Follow-Ups: Stop follow-ups planned for this prospect.
  • Create/Update Prospect: Adds a new prospect or Updates existing prospect in the list of Prospects.

Automation Inspiration

Get started with these sample Zaps:

Capture Prospects From Anywhere

Copy Prospects Into Other Apps, Control Follow-ups, And More

How To Automate Woodpecker With Zapier

  1. Sign up for a Woodpecker account, and make sure you have a Zapier account

  2. Try some pre-made Woodpecker integrations and learn more about how Woodpecker works with Zapier

  3. Check out the Woodpecker help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with Woodpecker and Zapier