New App: Empower Your Lead Capture and Marketing Automation with Act-On

Jose Proenca
Jose Proenca / June 30, 2016

Your goal is to attract new leads, to convert prospects into customers. You can't do that when you're too busy copying email addresses between apps, searching for contact info, or forgetting to follow up with users.

That's what Act-On is for. It's a marketing automation tool designed so you can focus on attracting and retaining customers, rather than managing their details. It can handle every aspect of your marketing funnel, from spreading the word about your brand to engaging your leads when they're most likely to convert, and allows your marketing to keep content creation and relationships front and center.

How Act-On Works With Zapier


  • New Automated Program External Call: Whenever a marketing automation reaches a certain customizable stage on Act-On (like leads reaching a high potential score), you can send this prospect information to other apps
  • New Form Submission: Copy your leads' form responses into any app you use, from your CRM to databases


  • Create Form Submission: If your lead info comes from any other app, funnel it into Act-On automatically
  • Add Contact to List: Capture every contact detail so you can nurture the relationship and vet leads on Act-On

Automation Inspiration

Get started with these sample Zaps:

React to Qualified Leads and Form Submissions

Funnel Leads From Any App

How To Automate Act-On With Zapier

  1. Sign up for a Act-On account, and make sure you have a Zapier account

  2. Try some pre-made Act-On integrations and learn more about how Act-On works with Zapier

  3. Check out our Act-On help documentation for details on connecting your account and setting up your first Zap

  4. Or, build a custom workflow with Act-On and Zapier

  5. You can also find out more about the the integration on the Act-On site