New for Our LinkedIn Lead Gen Forms Integration: Support for Hidden Fields and More

Deborah Tennen
Deborah Tennen / June 10, 2019

Using LinkedIn Lead Gen Forms, you can provide pre-filled forms to qualified leads, and the Hidden fields feature allows you to create and track additional fields in your Leads reports. These fields can be especially helpful if you're using a third-party marketing automation platform to manage your leads. And now, the Zapier integration with LinkedIn Lead Gen Forms offers support for these hidden fields.

You can also now use the Zapier integration to map values from a checkbox in the same way you can for your question and answer fields returned from the form. For example, if you have a checkbox for "send me special offers," you can send a true/false value for that information to other apps.

Finally, there are now additional fields included in the New Form Response trigger: Account ID, Form ID, Form Name, and Created At/Submitted at Date/Time. This offers you more flexibility in what information you send along to the other apps in your workflow.

→ Automate your lead generation with Zapier's LinkedIn Lead Gen Forms integrations.