New for Our Facebook Lead Ads Integration: Use Zaps to Create Custom Audiences and Add New Leads

Facebook Lead Ads are a great way to promote your company to new people who might be interested in your products. But they can also be used to advertise to those who already have visited your site, filled out a contact form or survey, or perhaps purchased another product from your store.

For that, you need a custom audience where you can tell Facebook exactly who should see your ad. With Zapier's updated Facebook Lead Ads integration, you can now create Zaps that add to them automatically. For example, when you launch a new survey, form, product order form, or anything else where you get new contacts, you can have Zapier create a new custom audience automatically. You can then use the new Add Email to Custom Audience Action to add contacts to that audience so that your ads reach the people most likely to convert.

What's New with the Facebook Lead Ads + Zapier Integration

New Actions

• Create Custom Audience: Creates a new custom audience.
• Add Email to Custom Audience: Adds an email address to an existing custom audience.

How to Automate Facebook Lead Ads with Zapier

1. Make sure you have a Zapier account and a Facebook Lead Ads account.
2. Try some pre-made Facebook Lead Ads integrations and learn more about how Facebook Lead Ads works with Zapier.
3. Check out our Facebook Lead Ads help documentation for details on connecting your account and setting up your first Zap.
4. Or login to build a custom workflow with Facebook Lead Ads and Zapier.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows - without any complicated code. Sign up for free to use Facebook Lead Ads with Zapier.