New Integration: Reach the Contacts That Matter Most with LinkedIn Matched Audiences

Jose Proenca
Jose Proenca / July 25, 2018

Your marketing is only effective if you reach the right audience, but manual outreach or tuning of your campaigns takes time away from other important work.

LinkedIn Matched Audiences provides targeting capabilities built to address that need. It lets you leverage LinkedIn's vast database of professionals and combine it with your own customer and prospect info in order to reach audiences of the same kind, increasing the effectiveness of your marketing through advanced AI targeting. Whether you're looking to retarget to website visitors, find new prospects like customers who you have converted, or looking to nurture or retain customers, Matched Audiences help your targeting get smarter with every win.

Now, with its new Zapier integration, you can scale this audience-building by automating the task of sending email addresses as you acquire them to LinkedIn Matched Audiences from apps you use like Hubspot, Google Sheets, Salesforce, and over 1000 others.

How LinkedIn Matched Audiences Works with Zapier


  • Create Audience: Creates an "Uploaded List Audience" that you can add emails to.
  • Add Email to Audience: Adds an email address to an "Uploaded List Audience".
  • Remove Email From Audience: Removes an email address from an "Uploaded List Audience".

Automation Inspiration

Get started with these sample Zaps:

Improve targeting with every sale

Nurture your subscribers and prospects

Connect your marketing to your databases, forms, and more

How To Automate LinkedIn Matched Audiences with Zapier

  1. Sign up for LinkedIn Marketing Solutions account, and make sure you have a Zapier account

  2. Try some pre-made LinkedIn Matched Audiences integrations and learn more about how LinkedIn Matched Audiences works with Zapier

  3. Check out our LinkedIn Matched Audiences help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with LinkedIn Matched Audiences and Zapier