New Integration: Turn Direct Mail into a Digital Marketing Channel with Postalytics

Hayley Campbell
Hayley Campbell / December 5, 2017

Digital marketing is a no-brainer for businesses in the 21st century. But with competitors constantly flooding your customers’ inboxes and vying for their attention on social media channels, it can be difficult to make your business stand out.

Postalytics gives your marketing strategy some edge, by adding personalized direct mail to your arsenal. Use Postalytics’ simple, all-in-one dashboard to create, send, track and analyze customized postcards and letters with just a few clicks. You can even take your hands off the wheel entirely, by building automated direct mail campaigns to onboard new leads, follow-up with customers, or win back non-responders.

And now that Postalytics integrates with Zapier, you can digitize your direct mail completely, by linking over 750+ business apps into your marketing workflow. Set up Zaps to automatically import new leads into your direct mailing list or get notified when your customers’ responses change. With Postalytics + Zapier, making an impact on your customers has never been easier.

How Postalytics Works with Zapier


  • New Campaign Event: Triggers when a Postalytics mail piece has a delivery or online response status change.


  • Send or Track a Postcard or Letter: Send a postcard or letter with delivery and response tracking.

Automation Inspiration

Get started with these sample Zaps:

Automate Direct Mail Campaigns

Catch Unresponsive Customers

Update Contact Lists

How to Automate Postalytics with Zapier

  1. Sign up for a Postalytics account, and make sure you have a Zapier account

  2. Try some pre-made Postalytics integrations and learn more about how Postalytics works with Zapier

  3. Check out our Postalytics help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with Postalytics and Zapier