Updates to LinkedIn Lead Gen Forms: Capture Leads Through Sponsored InMail, Dynamic Ads, and Ask Custom Questions

Jose Proenca
Jose Proenca / November 14, 2017

Sponsored Content on LinkedIn makes it easy to reach broad audiences, but if you're looking for personalized outreach, Sponsored InMail is the way to go. Marketers used to need to direct prospects to landing pages to collect quality info at scale, but not anymore—you can now attach Lead Gen Forms to your Sponsored InMail.

This means you can collect lead data like prospect names, emails, titles, and company names directly from LinkedIn profiles from Lead Gen Forms in your InMail messages, helping you improve the conversion rates of your campaigns through one-to-one engagement.

In addition to standard LinkedIn profile fields, you're now also able to add up to 3 custom questions to your Lead Gen Forms—so you can ask for feedback, creative proposals, or any other free-form info you need. Zapier can then extract that data and route it to any other app you need.]

Finally, LinkedIn has also released a new Dynamic Ads format, which lets you generate leads and supply users with content downloads. These will capture your prospects' name and primary email directly from Lead Gen Forms in Dynamic Ads, and your leads will be available through LinkedIn's Campaign Manager just like with Sponsored Content and InMail.

All these updates work out of the box with your existing LinkedIn Lead Gen Form Zaps, so all you have to do is start thinking how you'll leverage these great new tools to engage your users on LinkedIn—Zapier automation will make sure your lead info is added everywhere you need to on your system.

Get started today with these popular automations, or read on for setup info:

How to Automate LinkedIn Lead Gen Forms with Zapier

  1. Make sure you have a Zapier account and a LinkedIn account

  2. Try some pre-made LinkedIn integrations and learn more about how Help Scout works with Zapier

  3. Check out our LinkedIn Lead Gen Forms help documentation for details on connecting your account and setting up your first Zap

  4. Or login to build a custom workflow with LinkedIn Lead Gen Forms and Zapier