New Integration: Build a Complete Picture of Your Marketing Efforts with WhatConverts

Matt Lukso
Matt Lukso / November 2, 2017

Spreading your marketing efforts across multiple channels gets more eyes,l but can leave you wondering what is actually driving more leads and increasing sales.

WhatConverts is tracking software that attributes sales to traffic sources based on phone calls, web forms, and transactions. It aggregates information from all of your marketing channels to create reports that provide a complete understanding of your marketing efforts. Whether you’re running paid ads or a cold calling campaign, WhatConverts helps you figure out your strongest channel. That way, you can compare ROI for your various marketing efforts and focus on your top producing marketing channels.

Now that they integrate with Zapier, you can connect over 750+ apps to your marketing analytics workflows. Create new leads from eCommerce orders and online forms, or get real-time alerts of your marketing efforts with notifications sent directly to your phone whenever new leads are added. Use Zapier and WhatConverts to connect all of your tools for a complete picture of your marketing ROI.

How WhatConverts Works with Zapier


  • Updated Lead: Triggers when a lead is updated.
  • New Lead: Triggers when a new lead is received.


  • Find Lead: Find an existing lead.Optionally, create one if none are found.


  • Update Lead: Updates a lead.
  • Create Lead: Creates a new lead.

Automation Inspiration

Get started with these sample Zaps:

Generate Leads from Online Orders

Add eCommerce Customers as Leads

How To Automate WhatConverts With Zapier

  1. Sign up for a WhatConverts account, and make sure you have a Zapier account

  2. Try some pre-made WhatConverts integrations and learn more about how WhatConverts works with Zapier

  3. Check out our WhatConverts help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with WhatConverts and Zapier