New App: Use Mixpanel to Understand User Behavior on Your App

Matt Lukso
Matt Lukso / September 27, 2017

Just as you would re-arrange a physical store based on your user’s interactions with different items, your site or app can be optimized based on users' interactions as well.

Mixpanel gives you the tools to track and analyze how users are engaging with your site or app. Those insights can give you a better understanding of users' behaviors, allowing you to make informed product decisions with data to back up your assumptions. Plus, Mixpanel allows you to test your product on the web or mobile, so you can gain insights from various platforms.

With Mixpanel's Zapier integration, you can now unlock an even deeper understanding of your users’ habits by enhancing your Mixpanel analysis with data from your favorite apps. You can track customer support tickets to understand what parts of your app confuse users, follow the activity of new leads to learn what content helps close more deals, or measure the impact of your development releases by tracking user interactions after your code is pushed to production. Connect all of your tools together with Mixpanel + Zapier for a complete understanding of your users’ behaviors.

How Mixpanel Works with Zapier


  • Track Event: Send an event to Mixpanel.
  • Create or Update Profile: Create a new profile or update properties of an existing profile.

Automation Inspiration

Get started with these sample Zaps:

Understand Habits of Your New Leads

Track Activity in Other Apps

How To Automate Mixpanel with Zapier

  1. Sign up for a Mixpanel account, and make sure you have a Zapier account

  2. Try some pre-made Mixpanel integrations and learn more about how Mixpanel works with Zapier

  3. Check out our Mixpanel help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with Mixpanel and Zapier