New App: Use Mailshake to Boost Cold Email Engagement

Matt Lukso
Matt Lukso / August 22, 2017

Without the right tools, cold outreach can be a grind.

Manage your cold email outreach with intelligent tools that automate and personalize your messaging with Mailshake. You can customize the content and preview each email in your campaign, schedule automated follow-ups, and monitor activity to track how your campaigns are doing. Once your leads start to engage, you can reply to inquiries directly from within the app to nurture the relationships. What’s more, Mailshake will automatically prevent duplicate outreach, sending emails with missing fields, and triggering follow-up emails to recipients that have already responded or unsubscribed, so you can easily avoid costly mistakes.

Now that Mailshake integrates with Zapier, your cold email outreach just got a lot more powerful. Want to keep leads warm by receiving notifications the moment they interact with your email? Done. Looking to grow your campaign lists through leads captured in other apps? Easy! With all this functionality at your fingertips, it’s easy to see how Mailshake + Zapier will boost your cold email engagement.

How Mailshake Works with Zapier


  • New Message Sent: Triggers when an email is sent to a recipient from one of the campaign sequence messages.
  • New Reply: Triggers when a recipient replies to one of your messages.
  • New Lead: Triggers when a lead is created.
  • New Open: Triggers when a recipient opens an email.
  • New Click: Triggers when a recipient clicks on a link.


  • Unsubscribe Recipients: Unsubscribes one or more recipients from all current and future campaigns for your team.
  • Pause Recipient: Puts a temporarily hold on all pending emails to this recipient.
  • Unpause Recipient: Removes a temporarily hold on pending emails to this recipient. WARNING: This may cause emails to be sent immediately.
  • Add Recipient: Adds a single recipient to a campaign. NOTE: This can cause emails to immediately be sent. If this recipient already exists, Mailshake will just smile and nod.
  • Add Recipients: Adds a list of recipients to a campaign without text replacements (other than name fields). NOTE: This can cause emails to immediately be sent. If recipients already exist, Mailshake will just smile and nod.

Automation Inspiration

Get started with these sample Zaps:

Automate Campaign Interactions

Add Subscribers to Your CRM

How To Automate Mailshake With Zapier

  1. Sign up for a Mailshake account, and make sure you have a Zapier account

  2. Try some pre-made Mailshake integrations and learn more about how Mailshake works with Zapier

  3. Check out our Mailshake help documentation for details on connecting your account and setting up your first Zap

  4. Or login and build a custom workflow with Mailshake and Zapier