3 Updates for Mailjet: Use Zaps to Send Emails via Templates, Update Contact Properties, plus More

Kim Kadiyala
Kim Kadiyala / August 17, 2017

It's no secret that tailored communication can help convert prospects into buyers. With the latest updates to the Zapier-Mailjet integration, you can ramp up the level of customization in your outreach. Use the New Email Event Trigger to kick off a workflow whenever an event occurs with a Mailjet contact, like when an email is opened, clicked, bounced, or marked as spam.

The new Send Email Using a Saved Mailjet Template Action makes it easier than ever to keep in touch with your contacts. Automatically deliver a welcome email to a new contact captured via a form, or send an update when a user moves to the next stage of your sales pipeline. You can further customize the email with contact properties and variables from Mailjet.

Plus, you can use the new Update Contact Properties Action to keep your lists clean and current. For example, if you're collecting leads via a form tool, Zapier will search Mailjet for that lead and update any new details if it finds an existing match.

What's New with the Mailjet + Zapier Integration

New Trigger

  • New Email Event: Triggers when an event occurs with a Mailjet contact (supported events: email sent, opened, clicked, bounced, spam, blocked).

New Actions

  • Send Email Using a Saved Mailjet Template: Send an email through your Mailjet account using a saved Mailjet email template. It can be customized with contact properties and variables.
  • Update Contact Properties: Update in real time the Contact Properties of a Contact in your Mailjet account. Useful with Mailjet Email Automation.

How to Automate Mailjet with Zapier

  1. Make sure you have a Zapier account and a Mailjet account

  2. Try some pre-made Mailjet integrations and learn more about how Mailjet works with Zapier

  3. Check out our Mailjet help documentation for details on connecting your account and setting up your first Zap

  4. Or login to build a custom workflow with Mailjet and Zapier