Articles tagged "Video & audio"

How to make a customer testimonial video

Just as bad reviews can do serious damage to your brand, a trustworthy recommendation can work wonders. And while positive reviews are great en masse, a single customer testimonial video can mean more than all those reviews combined.

Willo: App spotlight

Video software Willo is letting businesses move away from traditional hiring methods, replacing resumes with asynchronous video recordings instead. That way, people can dazzle with personality, not bore with bullet points.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

How to DIY your business videos

Are you not making video to promote your business because you're afraid if you try something new it won't be perfect? I get it. You want to make it good enough to represent your brand well. And I want that for you too. That's what this guide is for. 

How to share a presentation on Zoom without sharing your browser tabs and address bar

If you're doing a presentation on Zoom, and I can see the top of your browser, I am not listening to a word you're saying. At all. 

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

5 ways to automate your customer feedback process with VideoAsk

Can you really know what your customers are thinking if you don't ask them? Thanks to VideoAsk, you can rediscover the richness of face-to-face communication virtually.

How to boost your sales with the right product video

With eCommerce sales skyrocketing during social distancing, you need to be able to showcase your product or service in a way that makes your potential customers feel confident buying from a distance. And the best way to do that is with a product video.

Leading in a new video-centric business environment

As I work in my private coaching practice, which blends leadership development and strategic communications, I find it interesting to hear how so many professionals are being required to have dozens of "camera-on" conversations and appearances every day.

7 TikTok marketing tips from small businesses

TikTok reminds me of what the internet used to be. YouTube is increasingly professionalized—every trending video seems to be shot in a professional studio by an actual crew, and all of it is a half-hour long.