Articles tagged "Marketing"

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

Build custom notification bots for new leads

Looking for ways to keep track of new leads so no prospect slips through the cracks? Create custom notification bots so your whole company gets info where they want it, when they need it.

The 8 best chatbot builders

The way companies communicate with their customers—whether it be for support, marketing, or sales—is changing rapidly. One of the most modern forms of frontline communication comes from the ever-growing and increasingly popular chatbot.

5 HubSpot workflows for lead management

HubSpot workflows are automations that trigger certain desired actions in the CRM without you or your team having to perform any tasks manually.

5 ways to automate your marketing operations and processes

From lead management to customer communication, here are the top ways marketers use automation to save time, improve data accuracy, and stay organized.

How Moosend's marketing helped it scale from startup to acquisition—and beyond

For the Moosend family, it took 10 years of consistent planning and execution to become an industry leader and a popular email marketing tool among top-level marketers. Here's how we did it.

How to write a blog post outline: A step-by-step guide

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

How to write a call to action: CTA guide for enticing visitors

For DIY businesses and early-career copywriters, I created this CTA guide, which explains how to write a call to action for whatever you need and includes some examples of CTAs done right. 

Who should send email for your company? 3 marketers share their perspectives

Email marketing is an important strategy for companies, but creating and sending messages can be a bottleneck. Companies can let other team members in on the task, but you have to do it right.