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The HubSpot Sales Stack: 15 Tools for Managing Leads and Closing More Deals

David Khim / February 11, 2016

There's an app for every little thing. Tools for email and events, contacts and calls, surveys and signatures, and much more. If you need to do something, chances are there's a dozen apps for that—but how can you pick one with so many options?

What you need...

Email Sales Metrics: How to Find and Track the Numbers that Matter

Michael Thomas / December 17, 2015

Sales has turned into a data-driven sport, carried forward by the unofficial slogan “If you can’t measure it, you can’t manage it.” And now that email marketing is such a core part of the sales process, smart teams are tracking every available piece of data. Open rates, click-through...

How to Handle the 7 Toughest Customer Support Challenges

Len Markidan / September 29, 2015

"I've never done customer service before, but it seems easy enough."

That is—I wish I were making this up—an actual response to a question that I once asked a job candidate for a support position.

Needless to say, the applicant didn't get an offer.

But beyond...

The Beginner's Guide to Customer Support Language: How to Always Say the Right Thing

Len Markidan / July 20, 2015

This research originally appeared on the Groove blog. It's been republished here with their permission.

Late last year, Facebook changed the "Hide/Mark as spam" option to "I don't want to see this."

FB spam

The result?

A 58% increase in the number of people who would provide feedback on...

The Surprising Way One Startup Increased Email Click-Through Rates By 300%

Kristen Craft / March 27, 2014

In the early days of Wistia, we shied away from using video in our marketing efforts. We were self-conscious about being on camera, worried we’d end up looking too scrappy (read: small or even unprofessional). We also didn’t know what kind of information to put into a video...

How Contactually Keeps Up With Competitors Using Zapier

Wade Foster / August 6, 2012

This following is a guest post by Tony Cappaert. Tony is the Co-Founder at Contactually, a personal assistant that helps you stay connected with your top contacts. He leads up all marketing and business development for Contactually, and was previous a PM on the adCenter team at Microsoft. He loves...