When this happens...
Webhooks by ZapierCatch Hook
Then do this...
PardotCreate Prospect

Getting your sales contacts through webhooks? This automation can help you stay organized efficiently by putting Zapier's native webhook functionality to use. Simply direct any webhook traffic to the URL you define during setup and we'll take over, creating a new prospect on Pardot for every new payload caught by the URL after that.

How It Works

  1. A new payload is caught by a webhook
  2. Zapier automatically creates a prospect on Pardot

What You Need

  • Pardot account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Pardot + Webhooks by Zapier and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Prospect

Triggers when a new Prospect is synced to Pardot.

Create Prospect

Creates a new Prospect record within Pardot.

Retrieve Poll

Poll a URL and look for new entries.

Update Prospect

Updates an existing prospect.

Catch Hook

Wait for a new POST, PUT, or GET to a Zapier URL.

Add Prospect to List

Adds an existing prospect to a list.

Catch Raw Hook

Wait for a new POST, PUT, or GET to a Zapier URL. Gives the request body unparsed (max 2 MB) and also includes headers.


Fire off a single PUT request as a form or JSON.


Fire off a single POST request as a form or JSON.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

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What is Webhooks by Zapier?


Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.

See Webhooks Integrations