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Add new Marketo leads as Salesforce contacts

  1. When this happensStep 1: New Lead

  2. Then do thisStep 2: Create Record

Marketo runs your outreach, but you also need the power of Salesforce for your business processes. Set up this automation, and you'll never have to copy information between them again. It will respond to every new lead you add on Marketo, copying every detail you need over to Salesforce as a new contact. You'll never be missing a name again.

How this Marketo-Salesforce integration works

  1. A new lead is added to Marketo
  2. Zapier automatically creates a contact for them on Salesforce

Apps involved

  • Marketo
  • Salesforce
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Connect Marketo + Salesforce in Minutes

It's easy to connect Marketo + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

All Triggers & Actions

New Lead

Triggers when a new lead is created.

New Record

Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.

Updated Record

Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.

InstantNew Outbound Message

Triggers when a new outbound message is received in Salesforce.

Updated Field on Record

Triggers when a field of your choosing (ie. email address, status) is updated on any record of a specified Salesforce object (ie. Contact, Lead, Opportunity, etc.).