When this happens...
MarketoNew Lead
Then do this...
SalesforceCreate Contact

Marketo runs your outreach, but you also need the power of Salesforce for your business processes. Set up this automation, and you'll never have to copy information between them again. It will respond to every new lead you add on Marketo, copying every detail you need over to Salesforce as a new contact. You'll never be missing a name again.

How this Marketo-Salesforce integration works

  1. A new lead is added to Marketo
  2. Zapier automatically creates a contact for them on Salesforce

Apps involved

  • Marketo
  • Salesforce

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + Salesforce and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a new lead is created.

Add Lead to List

Adds a lead to a list.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Create Lead

Create a new lead.

New Contact

Triggers when a new contact is created.

Add a Lead to a Campaign

Add a lead to a campaign.

New Opportunity

Triggers when a new opportunity is created.

Create Custom Object

Create a new custom object (of the type you choose).

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

Salesforce is a leading enterprise customer relationship manager (CRM) application.

See Salesforce Integrations