Google Analytics Tutorials

Google Analytics is the ultimate dashboard for website owners, allowing you to watch pageviews in real-time or dive deep into demographic data. And you can add Google Analytics to any Squarespace website, though the option to do so is a little hidden. Here's how to find it. To get started...

Google Analytics is a website analytics platform that lets you track and measure visits to your website, actions taken on your website, visitor demographics, and much more. If you're just getting started with Google Analytics, this tutorial will teach you how to use Google Analytics to track and measure your...

Google Analytics is a powerful tool for measuring your website's performance, but if you've never used it before, setting it up to track your website isn't exactly the most intuitive process. In this tutorial, we'll explain how to add Google Analytics to WordPress, Wix, Squarespace, HubSpot, Shopify, Weebly, and custom-built...

Google offers some of the best analytics software on the web. You can use it to monitor pageviews (traffic to your site), complete with demographic and location information. You can also view your current traffic in realtime, or really dig into reports about user behavior. But how do you add...

Connecting your Mailchimp account with Google Analytics helps you understand how your email campaigns drive traffic to your website—and what those visitors do once they're there. You can see how many total pages each user visited (and in what order) as well as which page(s) caused them to leave your...