G2 Crowd
When this happens...
G2 CrowdNew Lead
Then do this...
MarketoCreate or Update Lead

Your G2 Crowd listing generates leads, but you want to make sure to route them to the right people and follow-up quickly. Use this Zapier integration to automatically send G2 Crowd leads directly to Marketo, so that you can follow-up easily.

How this G2 Crowd-Marketo integration works

  1. A user submits a lead for your product on G2 Crowd
  2. Zapier creates a new lead in Marketo

Apps involved

  • G2 Crowd
  • Marketo

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect G2 Crowd + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Review

Triggers when new review created.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a lead is generated on your product listing.

Add Lead to List

Adds a lead to a list.

New Visit Event

Triggers each time a researcher views your profile, your category, your sponsored content, or comparisons that feature your product.

New Lead

Triggers when a new lead is created.

Tracked Prospect

Triggers when a visitor moves from your profile to a page tracked by Prospect Tracking, or vice versa.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

G2 Crowd is a business review platform, that makes business purchasing decisions transparent and easy.

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations