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Facebook Offline Conversions + Universe

Send offline events in Facebook Offline Conversions for new sold orders in Universe

When an order is sold within Universe, this workflow helps in streamlining your marketing efforts by sending an offline event to Facebook Offline Conversions. This efficient process ensures your data remains updated and assists in customizing your ad activities based on real-time sales data, augmenting the impact and reach of your marketing strategy. Harness this workflow to keep your campaign performance aligned with actual sales.

When an order is sold within Universe, this workflow helps in streamlining your marketing efforts by sending an offline event to Facebook Offline Conversions. This efficient process ensures your data remains updated and assists in customizing your ad activities based on real-time sales data, augmenting the impact and reach of your marketing strategy. Harness this workflow to keep your campaign performance aligned with actual sales.

  1. When this happens...
    UniverseUniverse
    Order Sold

    Triggers when a purchase has been made on Universe and stores order information from the buyer. Buyer information is collected once per order.

    TriggerInstant
  2. automatically do this!
    Facebook Offline ConversionsFacebook Offline Conversions
    Send Offline Event

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Facebook campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • ListingRequired

    Trigger
    Instant
    Try It
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
    • ListingRequired

    Trigger
    Instant
    Try It
    • Business AccountRequired

    • Event SetRequired

    • Event Time

    • Email

    • Phone

    • First Name

    • Last Name

    • City

    • U.S. State or Canadian Province

    • Country

    • Zip Code

    • Gender

    • Date of Birth (MM/DD/YYYY)

    • Event Name

    • Content Type

    • Value

    • Currency

    • Lead ID

    • Order ID

    • Item Number

    • Custom Data

    • Event Status

    • Data Processing Options

    • Data Processing Options Country

    • Data Processing Options State

    • Security Disclaimer

    Action
    Write
facebook-offline-conversions logo
facebook-offline-conversions logo

About Facebook Offline Conversions

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .
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Related categories

  • Ads & Conversion
universe logo
universe logo

About Universe

Universe is a DIY ticketing platform that provides everything event organizers need to sell tickets and manage small and medium-sized events.

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