When this happens...
PaperformNew Form Submission
Then do this...
Facebook Lead AdsAdd Email to Custom Audience

Facebook Ads are a great way to capture and nurture leads for your business. Turn on this Zap and you can add automatically add the emails from your Paperform form submissions to a custom audience, so that you can continue on nurturing them on Facebook.

How this Paperform-Facebook Ads integration works

  1. A new form submission is received on Paperform
  2. Zapier adds an email to a custom audience on Facebook Ads

Apps involved

  • Paperform
  • Facebook Ads
Facebook Lead Ads is a Premium integration on Zapier.

Why Zapier?


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No coding required—automate any of 1,000+ apps in minutes.


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It's easy to connect Facebook Lead Ads + Paperform and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Form Submission

Triggers when a form is submitted.

Add Email to Custom Audience

Adds an email address to an existing custom audience.

New Lead

Triggers when a new lead is created.

Create Custom Audience

Creates a new custom audience. Note: You may need to accept Facebook's Terms of Service before using this action

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Become a Zapier Integration Partner

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.

Paperform helps you create beautiful forms online.

See Paperform Integrations