CallTrackingMetrics - Features, Pricing, Alternatives, and More

Matthew Guay
Written by Matthew GuayLast updated October 15, 2014

Gather leads and following up via email is great for online businesses where people will discover your business online. It’s far less of an asset for brick-and-mortar businesses where people are more likely to discover your business by walking in the door or calling your phone number. If your business is one that needs the personal touch of phone calls, but you’d still like a better way to keep track of your customers and followup with them, Calltrackingmetrics has been designed with you in mind.

Built entirely around phone marketing, Calltrackingmetrics lets you run your marketing campaigns online and offline just with a phone number. For businesses where the personal touch is needed—say, a law office, dental clinic, or even a baker or flourish where your potential customers will want to talk with a real person and make sure they’re getting exactly what they want—a phone number is much more likely to get people to actually get in touch than a website.

The only problem is, you know far less about customers who call in than you do about customers who click your ads online. If someone clicks an ad, you’ll see in your analytics which ad they clicked, where they were located, and even if they’re on their phone or desktop. Calltrackingmetrics gives you much of the same power with phone calls. You can use a different number with each of your ad campaigns and search results, so it can detect exactly which ad the potential customer saw or what they were looking for. It’ll then route the call to the correct agent and log the entire interaction. That’ll give you a rich overview of what that customer is looking for, right when you’re talking to them on the phone.

You’ll end up with so much data about your calls that you’ll be able to optimize your ads based on which one got the most calls, and hone your pitch for different campaigns. Or, you can let your customers give you even more data by creating IVR menus in Calltrackingmetrics to let you know more of what they’re looking for, or perhaps enter their zip code so you can route their call to your location nearest to them. You can then record calls and track them for keywords to know what’s being talked about and how to improve your sales calls.

There’s enough features in Calltrackingmetrics to help you know who you should followup with and what you should talk about, along with the reports you’ll want to see how your team’s performing. If that’s not enough, you can integrate it with other CRMs to have a better way to track your deals and automate other parts of your marketing.

If your business is driven by phone calls, and you’re looking for a better way to get info out of your calls automatically and put together a phone system for your team, Calltrackingmetrics is an interesting app that’s ready to get to work for your phone marketing.

Have any feedback on this overview, or something we should change? Let us know!

CallTrackingMetrics Features

  • Track offline and online sources in one place
  • Fully integrated softphone
  • Intelligently route calls to IVR menus, queues, and agents
  • Integrates with top marketing and analytics tools

CallTrackingMetrics Pricing

  • Business Plan is $19/month and includes call tracking and reporting, online/offline campaign tracking, keyword-level attribution, unlimited users, call recordings, and more.
  • Marketing Plan is $99/month and includes all Business features plus unlimited sub-accounts, direct client billing, queues and scheduling, agency white label and reseller options, and more.
  • Contact Center Plan is $299/mo (billed monthly + usage) and includes Marketing features plus advanced routing capabilities, outbound auto dialer, automation triggers, a dedicated account executive, and more.

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CallTrackingMetrics is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center.