Get to know Braintree

Braintree includes an API, SDKs for iOS, Android, and a wide variety of popular languages, along with a simple drop-in UI to add a payment form to your site with a code snippet. It also has integrations with eCommerce tools like WooCommerce and subscription providers like Recurly for other ways to accept payments without coding. If you already have your own payment forms, you can add Braintree to them with hosted fields—iFrames that replace the credit card info fields in your forms with Braintree's own fields. That gives you a secure way to process customer finance data, while still being able to hand-code everything about your app.

Credit cards are the default payment option for most non-cash purchases, but they're not the only option with Braintree. You can also choose to accept payments via PayPal, Bitcoin, Venmo, and mobile payment options like Apple Pay and Android Pay. You can also accept international payments from credit cards in most major markets—and if you want to be paid in local currency, you can choose that, too.

Payments aren't all equal. Selling one product perhaps just needs a single checkout button. But your new app may be more complex than that. Braintree includes options for subscription payments, discounts, and trials. You can add plans for every subscription level you offer, with a trial, customized billing period, and an end date if your subscription is for a limited time. There are also options for add-ons and discounts, for an easy way to offer extra features or give annual discounts. Or, if you're building a marketplace—where part or most of the sale price goes to 3rd parties who list their products or services on your site—Braintree includes options to split payments automatically for an easy way to build your next marketplace app.

Then, you'll still need to tweak how strict you want your security to be. Braintree lets you choose which payment options to offer, and includes options to detect and reject duplicate payments automatically, restrict specific IP addresses, and create your own risk thresholds to perhaps watch for the same postal code or unique credit cards per IP address in a period of time. As your payments come in, you can then watch your sales through the dashboard, or dig into payments through Braintree's advanced searches to help you drill down and find specific types of payments. And if you ever need to refund or correct customer info, there's options for that, too.

Braintree's focused on the technical side of billing, with the tools—and pricing—you need to get your new product off the ground without trouble. And if you're worried about fraud, or want the latest payment options for your customers, it has you covered with options to tweak every part of your payments system.

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