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ActiveCampaign + Facebook Conversions

Send Facebook Conversions purchase events when tags are added or removed from ActiveCampaign contacts

Stay on top of your customer behavior with this efficient workflow. When a tag is added or removed from a contact in ActiveCampaign, it triggers a purchase event to be sent in the Facebook Conversions app. This way, you can accurately track and measure conversion activities, tailoring your marketing efforts to match your audience's needs.

Stay on top of your customer behavior with this efficient workflow. When a tag is added or removed from a contact in ActiveCampaign, it triggers a purchase event to be sent in the Facebook Conversions app. This way, you can accurately track and measure conversion activities, tailoring your marketing efforts to match your audience's needs.

  1. When this happens...
    ActiveCampaignActiveCampaign
    Tag Added or Removed From Contact

    Triggers when a a Tag is added or removed from a Contact

    TriggerInstant
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Purchase Event

    Publish purchase events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Custom ObjectRequired

    • Trigger EventsRequired

    Trigger
    Instant
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    • Task Type (Optional)

    Trigger
    Instant
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  • ActiveCampaign triggers, actions, and search

    New Automation Webhook

    Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.

    Trigger
    Instant
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    • ListRequired

    Trigger
    Instant
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    • Custom ObjectRequired

    Trigger
    Instant
    Try It
  • ActiveCampaign triggers, actions, and search

    New or Updated Account

    Triggers when a new account is added or an existing account's details are updated.

    Trigger
    Instant
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    • ListRequired

    Trigger
    Instant
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    • ListRequired

    Trigger
    Instant
    Try It
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activecampaign logo

About ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.
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Related categories

  • Marketing Automation

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facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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