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Groundwork Integrations

CRM (Customer Relationship Management)

Put Groundwork to work with AI and enterprise-grade automation

Automate smarter with Groundwork and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.

Start free with email
Start free with email
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  • No-code AI automation
  • Full audit trails and controls
  • SOC 2 and GDPR compliant
  • Easy visual workflow builder
  • 9,000+ apps, 450+ AI tools
  • Free tier available
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Or pick an app to pair with
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Integrate Instapage with GroundworkIntegrate Instapage with Groundwork
Instapage
Forms & Surveys
Integrate Google Docs with GroundworkIntegrate Google Docs with Groundwork
Google Docs
Documents, Google
Integrate ActiveCampaign with GroundworkIntegrate ActiveCampaign with Groundwork
ActiveCampaign
Marketing Automation
Integrate Facebook Lead Ads (for Business admins) with GroundworkIntegrate Facebook Lead Ads (for Business admins) with Groundwork
Facebook Lead Ads (for Business admins)
Ads & Conversion
Integrate ClickFunnels Classic with GroundworkIntegrate ClickFunnels Classic with Groundwork
ClickFunnels Classic
Marketing Automation
Integrate CompanyCam with GroundworkIntegrate CompanyCam with Groundwork
CompanyCam
Images & Design
Integrate Google Ads with GroundworkIntegrate Google Ads with Groundwork
Google Ads
Ads & Conversion, Google
Integrate Facebook Lead Ads with GroundworkIntegrate Facebook Lead Ads with Groundwork
Facebook Lead Ads
Ads & Conversion, Facebook
Integrate Google Analytics 4 with GroundworkIntegrate Google Analytics 4 with Groundwork
Google Analytics 4
Analytics, Google
Integrate Instapage with GroundworkIntegrate Instapage with Groundwork
Instapage
Forms & Surveys
Integrate Google Docs with GroundworkIntegrate Google Docs with Groundwork
Google Docs
Documents, Google
Integrate ActiveCampaign with GroundworkIntegrate ActiveCampaign with Groundwork
ActiveCampaign
Marketing Automation
Integrate Facebook Lead Ads (for Business admins) with GroundworkIntegrate Facebook Lead Ads (for Business admins) with Groundwork
Facebook Lead Ads (for Business admins)
Ads & Conversion
Integrate ClickFunnels Classic with GroundworkIntegrate ClickFunnels Classic with Groundwork
ClickFunnels Classic
Marketing Automation
Integrate CompanyCam with GroundworkIntegrate CompanyCam with Groundwork
CompanyCam
Images & Design
Integrate Instapage with GroundworkIntegrate Instapage with Groundwork
Instapage
Forms & Surveys
Integrate Google Docs with GroundworkIntegrate Google Docs with Groundwork
Google Docs
Documents, Google
Integrate ActiveCampaign with GroundworkIntegrate ActiveCampaign with Groundwork
ActiveCampaign
Marketing Automation
Integrate Facebook Lead Ads (for Business admins) with GroundworkIntegrate Facebook Lead Ads (for Business admins) with Groundwork
Facebook Lead Ads (for Business admins)
Ads & Conversion
Integrate ClickFunnels Classic with GroundworkIntegrate ClickFunnels Classic with Groundwork
ClickFunnels Classic
Marketing Automation
Integrate CompanyCam with GroundworkIntegrate CompanyCam with Groundwork
CompanyCam
Images & Design
Integrate Google Ads with GroundworkIntegrate Google Ads with Groundwork
Google Ads
Ads & Conversion, Google
Integrate Facebook Lead Ads with GroundworkIntegrate Facebook Lead Ads with Groundwork
Facebook Lead Ads
Ads & Conversion, Facebook
Integrate Google Analytics 4 with GroundworkIntegrate Google Analytics 4 with Groundwork
Google Analytics 4
Analytics, Google

Top companies trust Zapier to automate work and free up time

Join millions worldwide who automate their work using Zapier

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Launch your first automated workflow

  • Create Jobber clients from newly submitted Groundwork forms

    • Groundwork logo
    • Jobber logo
    Groundwork + Jobber
  • Create JobTread customers from new Groundwork kickoff forms submitted

    • Groundwork logo
    • JobTread logo
    Groundwork + JobTread
  • Create Groundwork leads from new Gravity Forms submissions

    • Gravity Forms logo
    • Groundwork logo
    Gravity Forms + Groundwork
  • Create JobTread customers from new Groundwork videoleads submitted

    • Groundwork logo
    • JobTread logo
    Groundwork + JobTread
  • Create Groundwork leads from new Jobber requests

    • Jobber logo
    • Groundwork logo
    Jobber + Groundwork
  • Send new Groundwork videoleads as channel messages in Slack

    • Groundwork logo
    • Slack logo
    Groundwork + Slack
  • Create Jobber clients from newly submitted Groundwork forms

    • Groundwork logo
    • Jobber logo
    Groundwork + Jobber
  • Create JobTread customers from new Groundwork kickoff forms submitted

    • Groundwork logo
    • JobTread logo
    Groundwork + JobTread
  • Create Groundwork leads from new Gravity Forms submissions

    • Gravity Forms logo
    • Groundwork logo
    Gravity Forms + Groundwork
  • Create JobTread customers from new Groundwork videoleads submitted

    • Groundwork logo
    • JobTread logo
    Groundwork + JobTread
  • Create Groundwork leads from new Jobber requests

    • Jobber logo
    • Groundwork logo
    Jobber + Groundwork
  • Send new Groundwork videoleads as channel messages in Slack

    • Groundwork logo
    • Slack logo
    Groundwork + Slack
  • Create leads in Groundwork from new Jotform submissions

    • Jotform logo
    • Groundwork logo
    Jotform + Groundwork
  • Create or update HubSpot contacts from new Groundwork videoleads submissions

    • Groundwork logo
    • HubSpot logo
    Groundwork + HubSpot
  • Create leads in Groundwork for new clients in Thryv

    • Thryv logo
    • Groundwork logo
    Thryv + Groundwork
  • Create Groundwork leads from new Facebook Lead Ads submissions

    Premium
    Details
    • Facebook Lead Ads logo
    • Groundwork logo
    Facebook Lead Ads + Groundwork
  • Add new Groundwork kickoff forms as rows in Microsoft Excel for seamless organization

    • Groundwork logo
    • Microsoft Excel logo
    Groundwork + Microsoft Excel
  • Create Housecall Pro customers from new Groundwork kickoff form submissions

    • Housecall Pro logo
    • Groundwork logo
    Housecall Pro + Groundwork
    • Create leads in Groundwork from new Jotform submissions

      • Jotform logo
      • Groundwork logo
      Jotform + Groundwork
    • Create or update HubSpot contacts from new Groundwork videoleads submissions

      • Groundwork logo
      • HubSpot logo
      Groundwork + HubSpot
    • Create leads in Groundwork for new clients in Thryv

      • Thryv logo
      • Groundwork logo
      Thryv + Groundwork
    • Create Groundwork leads from new Facebook Lead Ads submissions

      Premium
      Details
      • Facebook Lead Ads logo
      • Groundwork logo
      Facebook Lead Ads + Groundwork
    • Add new Groundwork kickoff forms as rows in Microsoft Excel for seamless organization

      • Groundwork logo
      • Microsoft Excel logo
      Groundwork + Microsoft Excel
    • Create Housecall Pro customers from new Groundwork kickoff form submissions

      • Housecall Pro logo
      • Groundwork logo
      Housecall Pro + Groundwork

    Supported triggers and actions

    Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

      • Survey
      Trigger
      Polling
      Try It
      • Survey
        Required
      • First Name
        Required
      • Last Name
        Required
      • Email
        Required
      • Phone
        Required
      • Defer Survey
      • Send Survey At
      • Street Number 1
      • Street Number 2
      • City
      • State
      • Zip
      Action
      Write

    For builders

    Let your AI safely access Groundwork

    Go beyond Zap workflows. Install Zapier in your AI to call Groundwork actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.

    No code

    Call actions in natural language with Zapier MCP

    Act in Groundwork from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.

    Example actions on this page

    • Create Lead

    Works with

    Claude · ChatGPT · Cursor · Any MCP-compatible AI

    Install Zapier MCP
    Code

    Work in code with the Zapier SDK

    Expose Groundwork actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().

    Install

    npm install @zapier/zapier-sdk
    npm install -D @zapier/zapier-sdk-cli
    zapier-sdk login
    # create a Groundwork connection @ https://zapier.com/de/app/assets/connections

    Run an action

    // Typescript
    import { createZapierSdk } from "@zapier/zapier-sdk";
    
    const zapier = createZapierSdk();
    
    const { data: connection } = await zapier.findFirstConnection({ app: "groundwork", owner: "me" });
    
    await zapier.runAction({
      app: 'groundwork',
      action: 'create_lead',
      connection: connection.id,
      input: {
        {inputKeyValuePairs}
      },
    });
    Open the SDK docs

    Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.

    Groundwork Help & Support

    Common questions

    groundwork logo
    About Groundwork
    Groundwork is a virtual sales tool for contractors so they can stop wasting time on bad leads.
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