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How to Track Google Alerts in Slack, Trello, or Almost Any App

By Justin Pot · September 23, 2019
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Google Alerts make it easy to keep up with headlines on any subject, but there's one big downside: headlines are delivered via email. What if you'd rather keep up to date without keeping your inbox open?

Turns out you can. Here's how to get an RSS feed for any Google Alert, and how to use that RSS feed to send Google Alerts to Slack, SMS, a Google Spreadsheet, or basically any app you can imagine.

How to Create a Google Alerts RSS Feed

It's a little buried, but Google Alerts actually offers an RSS option. This is great if you just want to keep track of Google Alerts using Feedly or any other RSS reader, but we'll also be using this feed to send information over to other applications.

Let's set up the RSS feed first. While setting up or editing a Google Alert click Show options.

Show options in Google Alerts

Next, under Deliver to, choose RSS Feed.

The hidden RSS Feed option in Google Alerts

Save your alert and you will see an RSS icon next to your alert. Right click this and copy the URL.

Copy the RSS URL in Google Alerts

You now have an RSS feed for your Google Alert. You can use this with any RSS reader, or you can continue reading to send Google Alerts to other apps.

Get Google Alerts in Any App With Zapier

Don't want to set up an RSS reader? You don't have to. Zapier is a service that connects applications to each other with custom automations, and our RSS integration allows you to send Google Alerts to thousands of apps.

For example, you could get Google Alert notifications in Slack, or via a text message. Here are some quick templates to get started:

Share new RSS items in Slack

Share new RSS items in Slack
  • RSS by Zapier logo
  • Slack logo
RSS by Zapier + Slack

You will be asked for the RSS feed, which you copied earlier. You will also be asked to set up your Slack account or phone number.

If you'd rather collect your Alerts on a spreadsheet, Trello board, or in a notetaking app, you can. Here's a few templates for that:

These are just some examples. You can set up your own Zap that sends Google Alerts to just about any app you can imagine. Get started here.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'