Articles tagged "Marketing"
Showing 21-30 of 334 articles
What is a whitepaper?
How to write a whitepaper—and what you can expect it to do for your business.
By Margot Howard
8 min read
Introducing Marketing Ops Appreciation Day
Nominate yourself or your coworkers for the first-ever Marketing Ops Awards.
By Zapier Editorial Team
1 min read
5 welcome email templates for different business types
You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.
By Eva Gutierrez
6 min read
How to make your case studies high-stakes—and why it matters
Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible.
By Darren Greninger
5 min read
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