Articles tagged "Marketing"

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

How to automatically add new Shopify customers to a Mailchimp Audience

Getting your online store up and running is work enough, and keeping your customers updated on new products in your store can sometimes feel like a second full-time job.

B2B email marketing: strategies, tips, and examples

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster.

6 creative ways to use Notion for your business

Based on my own experiences and some creative ideas from brands and creators that I love, here are some fresh ways to use Notion to get organized, work more productively, and empower the people around you.

6 ways to automate ClickFunnels

When you pair ClickFunnels with Zapier, you can streamline your post-sales processes so you can provide the best customer experience from start to finish.

Introducing Marketing Ops Appreciation Day

Nominate yourself or your coworkers for the first-ever Marketing Ops Awards.

5 welcome email templates for different business types

You got the lead, but if you blow your welcome email, good luck getting that person's interest back. On the other hand, if you absolutely nail it, you might have not just a loyal customer, but a loyal customer who'll spread the word about your business.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible.