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How a financial blogger uses Zapier to save time on her side hustle

By Krystina Martinez · May 10, 2021
A woman petting a Golden Retriever dog on a mountain trail.

Adding a side job is common financial advice for people who need to increase their income, but the reality is that it's often difficult for people to maintain a side hustle on top of a full-time job without a major time sacrifice—especially if you decide you want to retire early. 

Marjolein, who lives in the Netherlands, was tired of living paycheck to paycheck.

"After a week of 10-12 hour workdays, I came home and I realized I didn't want to do this for 40 more years," she says. "I googled how to retire early and that's how I found the FIRE (Financial Independence, Retire Early) movement."

Marjolein, who blogs about her financial journey at Radical FIRE, knew she had to find an efficient way to save time while managing a full-time job and her various side hustles. With Zapier, she's been able to grow her site while hitting some major financial milestones.

Our stories explore how people at businesses of all sizes use Zapier to solve common problems, get more done, and move forward faster. If you haven't yet, try Zapier for free to see what we're all about.

The initial challenge: Saving time on growing her audience

It's a lot of work managing a blog. Not only do you need to write content and put it out there, but you also need to make sure people can find it. For Marjolein, that meant spending a lot of time promoting her work on social media. 

"It took up a lot of my time, and I wasn't necessarily enjoying it," says Marjolein. "I would rather use my time to work on content creation."

One of her favorite Zaps—what we call Zapier's automated workflows—shares her new posts to Reddit. 

"Reddit is one of those platforms that has a really good return on investment if you invest some time in it," she says.

Share new WordPress posts on Reddit

Share new WordPress posts on Reddit
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  • WordPress logo
Reddit + WordPress

Unlike automatic sharing tools that are often baked-in with websites, Marjolein likes the customization options Zapier offers.

"You can absolutely adjust a gazillion things with Zapier to make sure that you sound natural and still take the brand voice into account," she says.

Her social media marketing is completely automated, so she never has to worry about promoting her content on LinkedIn, Twitter, or other networking sites.

"I post three times per week," she says, "So I get a consistent stream of content to my social media platforms."  

Marjolein also builds her audience through eBooks she sells on Gumroad. Whenever someone purchases a product from her Gumroad shop, a Zap automatically adds the customer to her email list on Mailchimp. 

Try Marjolein's email list Zap for yourself with this Shared Zap. Learn more about ways to automate Gumroad with Zapier.

This allows Marjolein to keep customers plugged into her content and ultimately help her bottom line. 

Automating the small stuff to focus on financial freedom 

Now that Marjolein has automated her marketing, she uses her newfound free time to focus on developing her content and connecting with other bloggers. She's also tripled her monthly pageviews since she started automating with Zapier, which has translated into more financial opportunities.

"I'm getting daily sponsored content requests and my reach on social media has increased tremendously," Marjolein says. 

As for her personal financial goals, so far Marjolein has taken two mini-retirements, increased her salary, and invests while living on half her income. She estimates she'll be able to retire early in five years. Not bad for a side hustle. 

What's your story? Tell us how you use Zapier to do more. You can also read even more customer stories and find new ways to improve your workflow and productivity.

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Krystina Martinez picture

Krystina Martinez

Krystina writes about all things automation for the Zapier blog. Previously she was a public radio journalist, so she has a lot of opinions about microphones. When she's not writing or tinkering with Zapier, Krystina enjoys sewing her own clothes and taking long naps in between her many hobbies.


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