Twitter might be known for questionable takes, but it's also a valuable business tool. Want to track how people feel about your business? Need an extra channel for customer support and feedback? It's just a Twitter search away.
However, it's easy to get distracted on Twitter. It's another platform to monitor, and perhaps you're susceptible to the endless scrolling. (It happens to the best of us.) And if your team relies on you to share the Twitter intel for business purposes, you can't afford to get sidetracked.
Zapier can help you automate Twitter to focus on more impactful work. With our automatic workflows—we call them Zaps—you can connect Twitter to your favorite apps to track brand mentions, cross-post to other platforms, and more.
You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.
Get notifications about Tweets
We know app notifications can be a mixed bag. They're often too much, not relevant enough, or require you to go into the app itself to get more details. But alerts are usually the only option if you need to track your brand's mentions, Tweets from competitors, or the latest from industry leaders.
Here are a few ways Zapier can help you create smarter, more relevant Twitter notifications:
If you want a constant feed of alerts for your brand mentions, you can set up a Zap to send notifications for Tweets that match a particular search to the apps you use most. Just be sure to use the appropriate search operators when you set up your Twitter step to get the desired results.
Try the Zaps below to get started.
To get started with a Zap template—what we call our pre-made workflows—just click on the button, and we'll guide you through customizing it. It only takes a few minutes. You can read more about setting up Zaps here.
Post new Twitter mentions to Microsoft Teams channels
You can add a filter step—available under our paid plans—if you only want your Zap to run under certain conditions. For example, if you don't want retweets to trigger your Zap. Read more about how to set up a filter step.
Stay on top of lists
When I was a journalist, I breathed Twitter Lists. Twitter lists make it easy to aggregate different accounts in one place, so it's more organized than your general feed. I used them to keep up with various state and local news, government agencies, and other accounts relevant to my job. You could easily do the same for competitors, industry leaders, or other accounts you like to follow.
You can automate notifications for new Tweets in specific lists. Once you've created a Twitter list with accounts, give these Zaps a try:
Get a digest of Tweets from a list in Gmail on your own schedule
Send Discord channel messages for specific tweets in Twitter
Keep track of mentions
Those real-time notifications can help you see what people are talking about at the moment but aren't great for tracking sentiment over time.
Instead, you can create a Zap that will automatically add Tweets to your spreadsheet app of choice. You can then review your spreadsheet and identify any trends.
These Zaps below can help you get started:
Save new Twitter mentions to a Google Sheets spreadsheet
Save new Twitter search mentions to Microsoft Excel
Create Airtable records for new search mentions in Twitter
Save new mentions on Twitter as items in Notion databases
Social media isn't just about sharing content on Facebook, Instagram, or Twitter. Learn how automation can help you track your brand mentions seamlessly.
Post on Twitter from other social channels
If you're a social media manager, you know that posting unique content across social platforms takes time. You have to tweak the message for different audiences (and character counts). And unfortunately, you don't have much control over how posts look when you use built-in social media integrations.
Luckily, you can customize Zaps to ensure your posts look a certain way for LinkedIn, Instagram, or whatever other apps you use.
If you're sharing Twitter content to other platforms, start with these Zaps:
Share New LinkedIn Updates with Content From Your Tweets
If you want to tweet content from your other social platforms, try these automated workflows.
Post on Twitter the same content posted on Facebook
Note: To ensure your posts meet Twitter character limits, you can add a Formatter step—available on our paid plans—to truncate text to a specific character limit. Learn more about Twitter character limits and Zaps.
Share content to Twitter
Tweets are just another form of content. If you're running a business, your Tweets should be purposeful. But who wants to agonize over the perfect Tweet? Here are a few ways you can share content on Twitter.
Promote blog content on Twitter
If your business creates content of any kind, you need an easy way to share it. Many content management systems (CMS) have built-in integrations for sharing content to social media, but they're not always automatic.
With Zapier, you can automatically share content to Twitter from WordPress, Ghost, or an RSS feed. Get started with these Zaps:
Tweet your WordPress posts published with Yoast SEO
If you want to adjust the timing of your Tweets, you can use a Delay step—available on our paid plans—to tweet at an appropriate time.
Draft Tweets in advance
Social media managers are pros at batching content, which is creating content in advance and scheduling it out. It's a great productivity tool, but it's also landed some brands in trouble. For example, when a scheduled Tweet that was harmless at the time is in poor taste after a current event.
You can't predict world events, but you can write Tweets in advance, sit on them, and tweak them as you go. The easiest way to do it is in a spreadsheet. (It's also your best edit Tweet tool.)
Even easier? Setting up a Zap to connect a spreadsheet app to Twitter. These Zaps will automatically create a Tweet from updated spreadsheet rows. You can choose what triggers the Tweet, such as a checkbox.
Create tweets in Twitter for new records in Airtable views
Generate tweets with new items in Notion databases
Pro tip: Include columns in your spreadsheet to store publicly-accessible links to images, GIFs, or other URLs you want to include. Zapier will add it to your Tweet as long as it meets Twitter's media recommendations.
Tweet user-generated content
Depending on your social media strategy, you might share user-generated content. It can be a useful tool to help your business build trust and connect with existing customers.
If you want to take it a step above a retweet, you can use Zapier to publish user-generated content. (As long as you get permission to share first.)
These Zaps can help you get started with user-generated content, whether you're collecting it from a form, a shared email inbox, or using the Zapier Chrome Extension.
Connect other apps to Twitter
What if you want to connect an app that doesn't have a Zapier integration? If your app of choice has webhook capabilities, you can use Webhooks in a Zap to connect your app to Twitter.
Relay Webhook messages posted to a web server as Twitter tweets
Learn more about how to use webhooks with Zapier.
Automation for a more productive Twitter experience
With some automation help, you can use Twitter to your advantage to track brand sentiment, promote your business, and stay on top of social media insights.
These are just a few ideas to save time with Twitter. Zapier supports thousands of apps, so you automate almost any task at work. Start building your Zap now and see what you can create.
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