When this happens...
SalesforceNew Lead
Then do this...
Facebook Offline ConversionsSend Offline Event

By tracking every lead in Salesforce, you know which leads convert best. By combining Salesforce and Facebook's offline conversion events, you can make sure that you only target the best leads. Once you have configured this integration, Zapier will track every new Salesforce lead, adding them to Facebook and tracking their conversion automatically.

How this Salesforce-Facebook Offline Conversion integration works

  1. A new lead is added Salesforce
  2. Zapier logs the event in your Facebook Offline Conversion solution

Apps involved

  • Salesforce
  • Facebook

Why Zapier?


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It's easy to connect Salesforce + Facebook Offline Conversions and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create Lead

Create a new lead.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Add a Lead to a Campaign

Add a lead to a campaign.

New Contact

Triggers when a new contact is created.

Create Custom Object

Create a new custom object (of the type you choose).

New Opportunity

Triggers when a new opportunity is created.

Add a Contact to a Campaign

Add a contact to a campaign.

New Case

Triggers when a new case is created.

Create Contact

Create a new contact.

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Become a Zapier Integration Partner

Salesforce is a leading enterprise customer relationship manager (CRM) application.

With offline conversion measurement on Facebook, you can track when events occur in your physical retail store and other offline channels (ex: email marketing and CRM apps) after people see or engage with your Facebook ad. .

See Facebook Offline Conversions Integrations