When this happens...
Ninja FormsNew Form Submission
Then do this...
Zoho CRMCreate/Update Lead

Ninja Forms lets any WordPress user create powerful forms for their website in minutes. But if you're collecting leads with Ninja Forms and tracking them in Zoho, you don't want to sit at your keyboard for hours, copy-pasting every new lead from one app to the other. That's where Zapier comes in: It can take information from Ninja Forms and automatically transform it into leads in Zoho CRM. Just set it up and watch new customers roll in.

How it Works

  1. Zapier watches for new submissions to your Ninja Forms form
  2. When it finds a new submission, Zapier creates a new lead in Zoho CRM

What you Need

  1. WordPress account with Ninja Forms plugin and Ninja Forms' Zapier add-on installed
  2. A Zoho CRM account
Zoho CRM is a Premium integration on Zapier.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Ninja Forms + Zoho CRM and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Form Submission

Triggers when a form is submitted.

Create Contact

Adds a new contact.

New Contact

Triggered when you add a new contact.

Create/Update Lead

Adds a new lead. Can be used to update an existing one too.

New Lead

Triggered when you add a new lead.

Create Lead

Adds a new lead.

New Entry (instant)

Using Zoho's automation & webhook feature (enterprise only), get instant triggers of any module.

Create/Update Contact

Adds a new contact. Can be used to update an existing one too.

New Entry

Advanced feature: triggers when any new item is added to a specific module. (Note: This trigger does not support Custom Modules yet. If you want to be added to the feature request for this, please email us at contact@zapier.com).

Create/Update Module Entry

Creates a new entry or updates an existing entry for a specific module. Custom Modules are supported for those on Zoho's "Enterprise" plan or higher.

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Become a Zapier Integration Partner

Ninja Forms is the easiest and most flexible WordPress Form builder.

Zoho makes it easy to get the complete picture of your sales cycle and stay on top of your business opportunities. Never lose another lead again.

See Zoho CRM Integrations