If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

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