Connect Google Analytics 4 and Datadog to unlock the power of automation

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Choose an Action

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How Zapier works

Zapier makes it easy to integrate Google Analytics 4 with Datadog - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Analytics 4

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Analytics 4, a trigger could be "New Conversion Event."

A trigger is the event that kicks off your automated workflow.

Setup an action from Datadog

An action is what takes place after the automation is triggered. For example, with Datadog, the action could be "New Metric Post."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Analytics 4 to Datadog

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Analytics 4 to Datadog integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

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Frequently Asked Questions about Google Analytics 4 + Datadog integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Analytics 4 and Datadog

How do I connect Google Analytics 4 with Datadog?

To connect Google Analytics 4 to Datadog, you need to utilize a middleware that fetches data from Google Analytics using their API and then sends this data to Datadog's metrics API. We recommend using custom scripts or third-party integration tools that support both platforms.

Can I automatically send event data from Google Analytics 4 to Datadog?

Yes, you can set up triggers in a tool like Zapier or through custom scripting that watches for specific events in Google Analytics 4. These triggers can then automate actions that send the event data directly to Datadog.

What type of data can be sent from Google Analytics 4 to Datadog?

Virtually any data tracked in Google Analytics 4 can be sent to Datadog, including event hits, user properties, and conversion metrics. It's critical to define what specific events or user interactions you want to monitor in both systems beforehand.

Is manual intervention needed once the integration is set up?

Typically, after the initial setup, no ongoing manual intervention is required. However, you might want to occasionally update or tweak your triggers and actions as your KPIs and business goals evolve.

What are common troubleshooting steps if the integration is not working?

First, check your API credentials and quotas in both Google Analytics and Datadog accounts. Ensure your scripts or connecting software services are running without errors. Finally, examine any logs for failed triggers or actions potentially caused by exceeded rate limits or incorrect configurations.

Do we need special permissions for integrating these two platforms?

Yes, having relevant permission levels in both Google Analytics and Datadog is crucial. In GA4, ensure access rights allow API interactions. Similarly, create an API key in Datadog with permissions enabling metric submission.

Can historical analytics data be transferred from GA4 to Datadog?

While real-time transfer is standard, transferring historical data may require specific batch processing scripts or tools because APIs typically rate-limit large transfers. Verify capabilities of any middleware used for transferring such data.

Connect Google Analytics 4 and Datadog to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Conversion Event
Triggers when a new conversion event is created.
Trigger
Scheduled
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Value
- Metric
- Comparison
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- HTTP Method
  Required
- URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Data Point Time
- Metric Name
  Required
- Data Point (one singular point)
  Required
- Type
- Host Name
- Tags (comma separated)
Action
Write

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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About Datadog

Datadog is a service for IT, Operations and Development teams who write and run applications at scale, and want to turn the massive amounts of data produced by their apps, tools and services into actionable insight.

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