Lead Router Open Beta: Build Smarter Routing Workflows — and What’s Next
Wednesday, February 25
1 PM ET
Lead routing is one of the most critical — and most fragile — parts of any go-to-market system. As teams scale, routing logic gets harder to manage, harder to trust, and harder to change.
In this live webinar, we’re officially opening up Lead Router to beta users and walking through how it helps teams design, manage, and evolve routing logic without drowning in brittle automations or spreadsheets. We’ll also share where the product is headed next — and how you can help shape it.
Can’t make it live? Register anyway and we’ll send you the recording.
What you’ll learn
In this session, we’ll cover:
🚀 What’s included in the Lead Router open beta core capabilities, supported use cases, and how to get started
🔁 How teams are using Lead Router today to simplify complex routing logic like round robin, queues, and fallbacks
🔮 The roadmap ahead where Lead Router is headed next, including deeper extensibility through our Zapier App to enable dynamic availability, rep overrides, and capacity-driven routing for modern GTM teams
💡 Best practices for designing routing systems that scale, stay flexible, and are easy to hand off
❓ Live Q&A with the product team
Who should attend
This webinar is a great fit if you’re:
A RevOps or GTM leader responsible for lead, account, or case routing
A Zapier builder managing complex routing logic today
A sales or operations team looking to move faster without adding more tools
Anyone curious about the future of routing on Zapier
Can’t attend live?
Register today, and we'll send you a recording after the webinar ends.
Register now