Claude for Small Business + Zapier MCP: Connect Claude to the apps your business runs on

Every small business runs differently. Each has its own mix of tools, processes, and ways of getting work done. AI becomes more useful when it can work within that reality.

Claude for Small Business comes with skills powered by a set of native app integrations. Those integrations provide a strong starting point, but many businesses also depend on many other apps like: specialized CRMs, invoicing platforms, project management tools, and industry-specific software.

Zapier MCP extends Claude for Small Business to 9,000+ apps and 40,000+ actions. Once connected, Claude can take configured actions in the tools your business already uses, directly from a conversation.

A construction company, for example, might use a specialized CRM for lead follow-up. If that CRM is available through Zapier, Claude can use Zapier MCP to adapt the lead follow-up process around it. The owner keeps the system that works for the business while gaining a simpler way to operate it through Claude.

Join Lina Ochman, Anthropic's Head of U.S. SMB, and Rex Harris, Zapier's Sr. Product Manager of Platform, for a conversation about Claude for Small Business and a live demonstration of Zapier MCP. They will connect Claude to an app, build a working automation, and show how to adapt the same approach to your business.

Save your seat. The recording, prompts, templates, and setup guide will be shared with registrants.