Articles tagged "Small business"

The 7 surprising things that boosted my productivity as a solopreneur

As a freelancer and solopreneur, I've spent years trying to make every move count. I know I'll never eliminate every inefficiency or remove every distraction, but since I'm doing things solo, I need to maximize my time. Here's what I wish I'd known sooner.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

7 ways to be transparent in your business—and why it matters

The more transparent you are, the more likely you are to meet your customers' expectations. And when someone knows what they're doing to get from you, they're more likely to stick around.

5 holiday marketing ideas for local businesses

Most people want to support local businesses. But they're also overwhelmed and busy, and convenience sometimes wins out. That's why, especially with the holidays approaching, you need to give them a reason to choose local—to choose you.

How I take time off as a freelancer and actually leave work behind

Taking breaks isn't just a luxury or a nice-to-have. Not as an employee and definitely not as a freelancer. This year I learned that the hard way.

Comment embaucher avec des données : un processus d’embauche de nouveaux employés étayé par la recherche

Here's an exhaustive guide to hiring based on research and the 30-year experience of a hiring professional.

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

8 tools you need in your security stack as a freelancer

I'm a security paranoid. No tin foil hat, but I do like to stay vigilant. One truth I live by is that no one is below the notice of hackers and other cybersecurity bad actors. If you're a freelancer, never think you're not on their radar.

The 5 avoidable mistakes that cost my business money

I'm here to share the five most brutal mistakes I made when I first started my content writing business. Internalize them now, and save yourself some grief down the line.

Zapier report: Pandemic business boom

While the start of the pandemic forced furloughs, layoffs, and business closures at unprecedented speed, Americans responded by starting small businesses at a record pace, according to a new report by Zapier.