Articles tagged "Small business"

Comment rédiger du contenu de blog axé sur le référencement

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

How a commitment to customer service can help your business grow

A customer-centric business puts its customers at the center of every initiative. Their goals and objectives are two main driving forces behind every business decision—from marketing strategy to product development.

Spend less time on lead management with these tips

How much time do you think your team spends managing leads? If you spend more time sorting your prospects instead of working to make them paying customers, your lead management process may need a major overhaul. 

How to get your team aligned

On the surface, everyone at a company is working together to accomplish a goal. But in reality, we're emotional beings with different motives, incentives, and interests—so getting your team aligned requires some work. 

How we run onboarding, support, and operations in one tool

When you consider that there are tens of thousands of SaaS companies, it's not surprising that jumping from tool to tool throughout your workday becomes a very likely scenario.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

You might already be paying for the software you need

Most businesses pay for at least one large software bundle. Whatever bundle you have, there's a good chance there are apps in there you don't know about. And that might mean that you're paying extra for software that you already have access to.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

How to communicate with businesses that use a different chat app

Having worked in the team collaboration industry since even before the inception of Slack, it's fascinating to see customers, analysts, and journalists draw comparisons between Slack and Microsoft Teams and speculate over replacements and acquisitions.