Articles tagged "Small business"

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

A simple client database template for freelancers

I've tried a bunch of CRMs in my day—I run a content marketing business and have 35 active clients, so it's crucial that I have an easy spot to manage my client information. But none of the apps I tried fit the bill.

5 Trello Power-Ups for solopreneurs and freelancers

As a technology writer, I'm embarrassed to admit that I used to manage my freelance business with paper to-do lists and a whiteboard hanging above my desk. Then I discovered Trello.

Comment trouver des talents avec un budget limité

Good sourcing takes time and investment. You need to buy sourcing tools, hire dedicated sourcers, or outsource the work to an agency. What if you can't afford it? Can you still take advantage of sourcing in your hiring process? You can, and you should.

The 3 game-changing lessons I learned from my business coach

The day after my first session with my business coach, he fell 30 feet in a freak rock-climbing accident, breaking three vertebrae in his spine, two ribs, his left ankle, and his right shoulder—as well as suffering a concussion. He was lucky to be alive.

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.

How to write an elevator pitch that lands (with template)

With increasingly short attention spans, the immediacy of social media, and the vast quantity of information bombarding people on an hourly basis, the concept of a short, attention-getting pitch is still valid.

Why you should build a customer advisory board

When it came time to designing our first product, a crew neck sweater, we decided the best path forward was to ask other people what they wanted.