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Add birthdate to profiles from social leads instantly

Automatically capture new lead birthdate fields across Facebook Lead Ads and Klaviyo. Create and update subscriber records when dob values are present or raw dob values are converted or matching profiles are found—so you can format birthdates, update VIP-ready profiles, and reduce manual list cleanup without manual reporting.

How this automation updates VIP-ready profiles

When new social leads arrive with inconsistent or missing birthdate inputs, segmentation accuracy suffers and manual cleanup grows. This automation captures lead data and filters, formats, and updates subscriber birthdates—so your team can segment with confidence.

  1. 1.Captures new lead payloads

    Integrate Facebook Lead Ads and lead capture tools to capture the lead payload and map source fields to the workflow.

    Facebook Lead Adsor swap with your favorite app
  2. 2.Filters leads with DOB

    Integrate Filter by Zapier and data validation tools to continue only for leads that include a DOB value.

    Filter von Zapieror swap with your favorite app
  3. 3.Formats raw DOB to ISO

    Integrate Formatter by Zapier and date transforms to detect format and convert raw DOB into YYYY-MM-DD.

    Formatter von Zapieror swap with your favorite app
  4. 4.Finds subscriber by email

    Integrate Klaviyo and customer lookup tools to find the subscriber by mapped email.

    Klaviyoor swap with your favorite app
  5. 5.Updates subscriber birthdate

    Integrate Klaviyo and profile property updates to save the formatted birthdate into the subscriber DOB property.

    Klaviyoor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Calendly
Okta
Zendesk
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Asana
Allstate
Airbnb
AktivKampagne
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
AktivKampagne
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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  1. Schritt 1

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    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Schritt 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Schritt 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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