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Add loan borrowers and create loan projects in CRM

Automatically catch new loan payloads via Webhooks by Zapier across Cloze and Zapier filters. Create and update loan contacts and projects when submissions arrive or co-borrowers exist or loan references post—so you can prevent manual data entry, avoid missed records, and speed up project setup.

How this automation creates tracked loan context

When new loan payloads arrive, delays can leave loan officers without the right contact context. This automation extracts submission fields and creates or updates borrower contacts and loan projects—so your team can act on each application faster.

  1. 1.Receives new loan payloads

    Integrate Webhooks by Zapier and loan intake data to extract submission fields to populate borrower records.

    Webhooks von Zapieror swap with your favorite app
  2. 2.Creates or updates borrower contact

    Integrate Cloze and CRM matching rules to create or update a person contact to capture primary borrower details.

    Clozeor swap with your favorite app
  3. 3.Checks for co-borrower presence

    Integrate Filter by Zapier and conditional routing to continue only when co-borrower data is present to avoid empty records.

    Filter von Zapieror swap with your favorite app
  4. 4.Creates or updates co-borrower contact

    Integrate Cloze and CRM deduplication to create or update a co-borrower person to link related contacts.

    Clozeor swap with your favorite app
  5. 5.Creates a loan project

    Integrate Cloze and project tracking to create a loan project and link borrower contacts to set ownership.

    Clozeor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
AktivKampagne
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Schritt 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Schritt 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Schritt 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge Amerika

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Abgelegen

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier hilft uns, weit über 50% mehr Deals abzuschließen, als wir es ohne Zapier tun würden. Es ist ein Schlüsselelement unserer Gesamtstrategie und somit auch unseres Verkaufsarguments.

Raphael BochnerGründer und CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.KI

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

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We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

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