Connect c2a and Act-On to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate c2a with Act-On - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Synchronized Call" from c2a.

Add your action

An action happens after the trigger—such as "Add Contact to Direct Select Segment in All Contacts" in Act-On.

You’re connected!

Zapier seamlessly connects c2a and Act-On, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Synchronized Call
Triggers when a call was synchronized.
Trigger
Instant
Try It
Outgoing Call
Triggers when a new outgoing call is created.
Trigger
Instant
Try It
- External id
- Label
  Required
- Description
- Location
- Fullday
- Date from
- Date to
- Campaign
- Whole organization
- Tag list
Action
Write
- Account
  Required
- External ID
- Name
- Number
- E-mail
- Additional identifier 1
- Additional identifier2
- Additional identifier 3
- Blocked all actions
- Used to phone call
- Used to sms
- Used to vms
- Used to fax
- Used to email
- Role list
- Default
- Active
- Overwrite existing?
Action
Write
- External ID
- Name
- Phone number
- Email
- Additional identifier 1
- Additional identifier 2
- Additional identifier 3
- Additional identifier 4
- Relation status
- Trade
Action
Write

- Phone number
  Required
- Campaign
Action
Write
- Query
  Required
Action
Search

- Query
  Required
Action
Search
- Query
  Required
- External ID
- Name
  Required
- PESEL
- NIP
- REGON
- KRS
- NRB
- Additional Identifier 1
- Additional Identifier 2
- Additional Identifier 3
- Additional Identifier 4
- Legal Personality
- Relation Status
- Trade
Action
Search or write
Act-On Outgoing Webhooks
Triggers when an Act-On outgoing webhook is received.
Trigger
Instant
Try It
- Form
  Required
Trigger
Instant
Try It
- List
  Required
Action
Write
- Contact update policy
  Required
Action
Write
- List
  Required
- Email (To Identify Contact)
  Required
Action
Write

Unanswered Call
Triggers when a unanswered Call is occurs.
Trigger
Instant
Try It
- External ID
- Name
  Required
- PESEL
- NIP
- REGON
- KRS
- NRB
- Additional Identifier 1
- Additional Identifier 2
- Additional Identifier 3
- Additional Identifier 4
- Legal Personality
- Relation Status
- Trade
Action
Write
- External ID
- Subject Type
  Required
- Subject ID
  Required
- Address Type
- Address Status
- Street
- City
- Postcode
- Country
- Country Code
- Province
Action
Write
- External ID
- Account
  Required
- Campaign
- Deal Type
- Deal status
- Deal Source
- Deal Source Channel
- Deal Category
- Amount
- Description
  Required
- Scheduled at
  Required
- Tag list
Action
Write
- External ID
- Subject ID
  Required
- Subject Type
  Required
- Task Type
  Required
- Campaign
- Max tries
  Required
- Min range between tries
  Required
- Scheduled at
  Required
- Finished at
  Required
- Next try at
  Required
Action
Write
- Phone number
  Required
- Message
  Required
- Integrated Application (SMS presentation)
- Campaign
Action
Write
- Query
  Required
Action
Search
- Query
  Required
Action
Search
- Query
  Required
- External ID
- Name
- Phone number
- Email
- Additional identifier 1
- Additional identifier 2
- Additional identifier 3
- Additional identifier 4
- Relation status
- Trade
Action
Search or write
- Program
  Required
Trigger
Instant
Try It
- Segment
  Required
- Contact
  Required
Action
Write
- Form
  Required
Action
Write
Update or Create Contact in All Contacts by External ID
Updates an existing contact or creates a new one if not found in All Contacts. A contact is identified by their unique ID in the source object. Go to Zapier’s help page to get more info.
Action
Write

For AI agents & developers

Use c2a and Act-On with AI agents and code

Beyond Zap workflows. Call c2a and Act-On actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose c2a and Act-On actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
Add Contact to Direct Select Segment in All Contacts

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger c2a and Act-On actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* c2a / act-on action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect c2a and Act-On to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your c2a to Act-On integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About c2a

The c2a system was created for Contact Center offices to support, automate calls and other communication channels.

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Related categories

CRM (Customer Relationship Management)

Similar apps

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About Act-On

Act-On's growth marketing platform enables marketers to grow their business, deliver exceptional brand experiences, and drive customer engagement with their offerings across the customer life cycle-for every customer, every time.

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