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EZ Texting: App spotlight

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EZ Texting: App spotlight

How this app makes SMS marketing easy

By Elena Alston · April 21, 2021
EZ Texting app logo on a blue background.

Imagine you're having an exclusive summer sale for your chic winery. You probably want all your VIP customers to hear about it first, right? 

A discounted box of festive fizz probably speaks for itself. But you've still got to find a direct line to promote the good news to your customers. 

While email campaigns are a marketing go-to, it's true that 78% of consumers say that SMS (short message service) is the fastest way to reach them. Research also shows that SMS open rates are as high as 98%, versus just 20% for emails. 

SMS marketing—sending promotional campaigns or transactional messages using text messages—works for just about any kind of communication, too: Flash sales, contests, sweeps, discount codes, appointment reminders, and even emergency alerts. 

EZ Texting makes this marketing strategy easily available to small businesses. 

EZ Texting origins: Tapping into a novel technology

Back in the early 2000s (when Furbies were still a household staple), SMS marketing didn't really exist. After all, people had only been texting each other for about five years. 

It wasn't until 2004 that brands started to tap into SMS as a marketing tool. Among the first successful campaigns was Nike's SMS-based interactive billboard launch (where people could use their phones to design a pair of kicks and receive the picture via text). 

That same year, EZ Texting (then known as CallFire) was founded—on a mission to provide its users with an easy way to deliver text messages at scale.  

Did you know? Season 4 of Hulu's Small Business Revolution was won by Searcy, Arkansas—in part thanks to the town's implementation of EZ Texting to send the community bulk reminders to vote every day. 

EZ Texting today: Forging instant connections

EZ Texting has served over 160K customers across a range of industries, from hospitality to real estate, retail, and finance. Considered a home run for brands looking to engage their customers instantly, it's a popular SMS tool that sparks customer engagement.  

With it, you can organize contacts in one convenient place, easily track SMS marketing performance, and use text-to-landline to chat with customers. 

Fave feature: The app's Link Shortener sends abbreviated links to your customers so you can track what your subscribers engage with the most—information you can use for future successful campaigns. 

Acceleration through automation: Popular EZ Texting workflows

EZ Texting does a fantastic job of sending drip campaigns, reminder messages, and recurring texts—all from one handy platform. But you can do so much more when you connect it to the other apps you use the most. That's where Zapier comes into play. Here are a few popular workflows that can help you automate the most time-consuming tasks: 

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use this app, and many others, with Zapier.

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Elena Alston picture

Elena Alston

Elena Alston is a content specialist at Zapier based in London. She's a big advocate of automation and loves making it more accessible to people via storytelling.

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