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Email Marketing Software Showdown: Constant Contact vs. MailChimp

Sam Kemmis / October 25, 2018

Decades after its invention, email remains one of the most powerful marketing channels for small businesses. With millions of email users opening 20% of emails from marketers and returning an estimated $38 for every $1 spent by marketers, email marketing is no joke. While other channels come and go, email...

How to Use Zapier's Paths to Automate Decisions

Joey Blanco / October 23, 2018

How do you automate a decision? Actions are easy enough to automate, especially with Zapier. But a decision? Even a repetitive choice might, in turn, lead to other decisions. So how can you reduce the time you spend making the same decisions that lead to different outcomes?

You use Zapier...

99 Collaboration Tools You Should Know in 2019

Jill Duffy / October 23, 2018

Collaboration tools drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files...

Introducing Zapier Paths: A Smarter Way to Build Conditional Workflows

Matthew Guay / October 23, 2018

Life and work are filled with decisions, the forks in the road that add up to your destination. One order gets shipped immediately, while another needs to be customized. Some emails can get an automated answer, others need a custom reply a detailed solution. It all depends on tiny factors...

The Best Free Project Management Software

Matthew Guay / October 22, 2018

Projects can take on a life of their own, spiraling out of budget and taking far more time than planned. Free project management software can help you rein it in without dipping into the company wallet. From kanban apps to Gantt chart software, here are the 11 best free project...

The Email Parser Guide: How to Automatically Copy Data From Your Emails

Matthew Guay / October 22, 2018

Ebay emailed—someone ordered something from your store. Your bank emailed with your monthly statement, your credit card is reminding you to pay your bill, and Apple's reminding you of that app you bought last night. And the contact form on your website is nice, but each message is...

4 Common Problems Caused by Collaboration (and How to Fix Them)

Jill Duffy / October 18, 2018

"Collaboration" is a hot word in the business world. Our software is collaborative. Our open office plans are designed to encourage communication and collaboration, for better or worse. Even job ads show a growing desire for workers who have experience collaborating. Who doesn't want to be seen as a...

The 8 Best Email Hosting Services for Business

Matthew Guay / October 17, 2018

Email is the hub of almost every business. It's the easiest way to communicate, both internally and externally. It's where you get your most important notifications. And it gives you storage space for archiving critical information and shared files. While it might be tempting to pick your email...

9 Style Guides That Advance the Brand Experience

Laura McPherson / October 16, 2018

In a wired world where companies communicate across multiple platforms, brand consistency is key. To achieve that consistency, most organizations create a style guide to house guidelines on writing style and tone, visual standards, and the usage of brand assets like logos.

A brand style guide helps employees, freelancers, and...

Cognitive Bias: How Your Mind Plays Tricks on You and How to Overcome That at Work

Emerson Dameron / October 15, 2018

Last year, your company rolled out a new product. It hasn't gained any traction. And yet, you're still putting time, money, and sweat into the failing proposition. "We can't quit now. We've already invested so much."

Welcome to the fascinating and frustrating world of cognitive bias...