Add new Universe attendees as Salesforce contacts

Rather than having to manually import attendee CSV files into Salesforce, use Zapier to automatically add new event attendees as contacts. As new tickets are sold, you will see the data magically transfer from Universe to Salesforce, letting you manage all your event attendees in one place.

Note: This Zapier integration doesn't import already registered event attendees into Salesforce — only new attendees after you've set it up.

How It Works

  1. A new attendee buys a ticket
  2. Zapier adds that individual to Salesforce as a contact

What You Need

  • Universe account with an event
  • Salesforce account
Add new Universe attendees as Salesforce contacts
Universe integration logo

Universe is a DIY ticketing platform that provides everything event organizers need to sell tickets and manage small and medium-sized events.

Salesforce integration logo

Salesforce is a leading enterprise customer relationship manager (CRM) application.

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