When this happens...
UniverseTicket Sold
Then do this...
SalesforceCreate Contact

Rather than having to manually import attendee CSV files into Salesforce, use Zapier to automatically add new event attendees as contacts. As new tickets are sold, you will see the data magically transfer from Universe to Salesforce, letting you manage all your event attendees in one place.

Note: This Zapier integration doesn't import already registered event attendees into Salesforce — only new attendees after you've set it up.

How It Works

  1. A new attendee buys a ticket
  2. Zapier adds that individual to Salesforce as a contact

What You Need

  • Universe account with an event
  • Salesforce account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Salesforce + Universe and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create Lead

Create a new lead.

New Custom Object

Triggers when a new custom object (of the type you choose) is created.

Add a Lead to a Campaign

Add a lead to a campaign.

New Contact

Triggers when a new contact is created.

Create Custom Object

Create a new custom object (of the type you choose).

New Opportunity

Triggers when a new opportunity is created.

Add a Contact to a Campaign

Add a contact to a campaign.

Ticket Sold

Triggers when a purchase has been made through Universe and stores Attendee information. Attendee information is collected for each ticket in an order.

Create Contact

Create a new contact.

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Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn More

Universe is a DIY ticketing platform that provides everything event organizers need to sell tickets and manage small and medium-sized events.

See Universe Integrations